Logo file formats

Your brand identity has been finalised, yippee! It’s like Christmas; only better. You’ve received a batch of logo files, and you’re wondering why there are at least 3 different folders… what can it all mean?! Never fear, I’m here to explain. ‍

1. EPS

The EPS file will be the highest quality format your logo will be supplied in. It’s a vector based graphic, and this is the file you should be using/supplying for any print based artwork. This is also the most easily editable file that will be supplied to you, although please resist the temptation to do so. We do hate it when you do that.

2. PNG

A PNG file is for web use, and will often be supplied sans background, i.e in transparent format. This is great for when you require your logo to be placed on a website or social media posts without a big white box behind it.‍

3. JPEG

PNGS and JPEGS are almost interchangeable, the main difference is that JPEGS don’t offer transparent backgrounds.

4. SVG

An SVG file is like an odd mix of both an EPS and PNG file. Firstly, it’s a vector based graphic, but unlike an EPS it’s web friendly AND unlike a PNG it can be scaled up or down without the loss of resolution.

There are of course numerous other file formats logo files can be supplied in (PSD, anyone?) but I’ve broken down the most common here. If you feel I’ve missed one, feel free to ask about it in the comments!

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