What is a brand identity?

Real talk: Even if your logo looks super cool,* there is more than this required to build a strong brand identity. You also need a brand strategy in place.

For the actual deliverables of a brand identity design, you're going to get something along these lines:

• A logo design

• Colour palette

• Typography

• Brand patterns

• Iconography

• Illustrations

• Supporting graphic design items (such as business cards/posters, etc)

Brand strategy:

• Clarifies who your ideal target customer is

• Helps you discover your USP (Unique Selling Point)

• Specifies your company values and your overall vision + mission

Once the strategy is nailed, the design and copy are then crafted to reflect this - this creates branding that truly connects to your desired audience.

Now, once you've invested in a brand identity, what results are you going to see for your business? Well, let me tell you! You'll have:

• Recognisability in a crowded marketplace

• A professional face to show the world

• Customer loyalty as it's clear what you stand for

• An edge over competing businesses who haven't invested in their visuals

But overall it will give you increased confidence in moving forward with your business.

‍Get in touch now to discuss how I can help with your branding.

*yes, even if it has flames in it