Personal branding

Written By Tara Mac

A personal brand is brand is all about you. Personal branding is the reason influencers are able to drive sales for certain products - people buy from people.

Example

Lily is a relaxed, calm person. She’s big into meditation, yoga, self -help and wearing LuluLemon leggings. She shops for sustainable products and plays gentle river sounds as she falls asleep at night. Lily has 20K followers on Instagram who dig her chill vibe and ethical values.

She showcases a luxury bamboo pillow on her stories and sales go up 20% overnight.

You see how that works?

How to discover yours

You can work out your own personal branding by doing a lil branding mini exercise (yay!)

Have a seat and write down answers to the following:

  • What are your personal values that you live by?

  • How would the 3 people closest to you describe you?

  • What are some spicy opinions that you hold and stand by?

  • How would you want people to describe you on first impression?  

Basically, these are discovering the points that most define you! Here is where you can start to discover who you are and therefore how to best align with your people.

Tara Mac https://www.taradesigns.co.uk
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